Primrose Schools

• Commercial Digital Campaign • Visual Brand Building • Creative Art Direction • Retouching •

Primrose Schools is a national network of accredited early education and care schools headquartered in Atlanta, Georgia. With 301 schools in 23 states, Primrose Schools serves infants through kindergarten, after-schoolers, their families and the local communities.

I've completed various commercial photography campaigns to be used in digital, social, and print advertising for use in markets like Atlanta, Chicago, Dallas, and Boston. Additionally, I've been the Director of Photography on several video projects for the brand. Each campaign has serviced the brand's Balanced Learning approach of nurturing curiosity, confidence, creativity and compassion.

#LetGuiltGo Video Campaign

The video project created around the concept of celebrating working parents, specifically working mothers, who are typically the primary decision makers on childcare. Moms were invited to participate in a "market research study" looking to better understand and support working parents. Instead they were surprised with the priceless gift of a reassuring, loving message from their family and friends.

• Role: Associate Director of Photography & Digital Imaging Technician

• Awards: 2019 Silver Telly Award Recipient; 2019 Silver Spike Addy (The Atlanta Ad Club); 2019 SABRE Award Winner; 2019 Atlanta Marketer of the Year (AMY) Best Web & Interactive Marketing - Social Media Campaign.